Lincoln County Journal

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Cuivre River “Pink Power”

Posted on Monday, October 15, 2012 at 8:41 am


Cuivre River Electric Cooperative employees are celebrating their cooperative spirit during the month of October, National Cooperative Month, by their show of Pink Power, a campaign to support breast cancer awareness and education.

You’ll find linemen and field personnel wearing pink hard hats this month, as other employees sport Pink Power T-shirts to “shine light on those in the fight,” says Dan L. Brown, General Manager/CEO.

Brown brings the idea to life with the help of crews and co-workers willing to stand up and be noticed for their commitment to helping their neighbors. Their public effort pairs the cooperative principles of “Education” and “Concern for Community” in a unifying campaign to support Cooperative Month and Breast Cancer Awareness month in one grand, pink gesture.

“Each of us know someone who has been touched by this disease,” Brown says. “Our employees are really stepping up with their heads and their hearts to participate.”

Employee efforts will raise funds to support the American Cancer Society’s breast cancer research program, but Brown says fundraising wasn’t the primary goal. “This is about demonstrating our support with a show of ‘Pink Power’ in the field and in the office, and providing information for employees and members about breast cancer prevention,” he adds. “We stand in fellowship and hope with families and neighbors who are fighting cancer today, and those fighting to prevent cancer.”

Cuivre River Electric Cooperative is a consumer-owned utility which provides electricity to 60,000 homes and businesses in St. Charles, Lincoln, Warren and Pike counties. To learn more about Cuivre River visit For information about breast cancer awareness and prevention visit or Cuivre River Electric Cooperative field personnel (above photo) sport pink hard hats during October to support Pink Power, a campaign to promote breast cancer awareness and education.