Troy-based freelance makeup artist Madi Willliamson is bringing a new level of style to Lincoln County.
Having grown up loving to play with makeup and beauty products, cosmetology was a natural fit for Williamson. After years of doing her friend’s and family member’s makeup and improving her skills, she recently opened up her own freelance studio out of her home to clients. Specializing in prom and wedding makeup, Madi enjoys using her skills to work with a wide variety of clients.
“One of the most challenging things for me to learn when working with other people was how to apply makeup to those with different skin tones and types,” Madi remarked. “My family and I have oily skin, so it was interesting to have to learn how to change my techniques for those with dry or combination skin.”
In her glamorous beauty room at the front of her home, Madi spends about an hour and a half with each client. Starting with a consultation, she addresses each client’s individual skin concerns and the goals for their look and event. She then uses a wide variety of brushes, palettes, powders, and spray to transform a client from a natural beauty to red carpet ready.
“My favorite part of the whole process is seeing a client’s face when the look is finished,” she commented. “My goal in working with the beauty industry is to help women embrace their own features and gain confidence. I just love helping people see the beauty in their own selves.”
Madi enjoys traveling to her clients as well, and has two rolling suitcases that she fills with supplies when she takes her services on the road. “I already have two weddings booked this year, and I have worked with more than a dozen girls going to prom so far,” Madi said. “I’m really happy at how my business has blossomed even in just the first few months I’ve been working professionally, and it’s all thanks to social media and word of mouth,” she mentioned.
A basic makeup look with a consultation costs right around 50 dollars for a special event, but Madi encourages interested clients to contact her through Facebook @ Makeup with Madi or Instagram @madiwxo.