By Nila McGinnis
Amy Wentz has always had a passion for making women feel confident and empowered. After moving to Troy from Kansas City a year and a half ago, she has brought her talents and expertise to the residents of Lincoln County looking for a new style.
Working out of Strands Salon in Troy, Amy loves the small town feel of Troy. “One of the most rewarding things about what I do is the positive relationships I’ve formed with so many of my clients,” she commented.
Because hair stylists at Strands rent their stations from the salon owner, each stylist is her own business owner and can market her own services independently. However, with so much saturation in the beauty industry, it can be hard to get ahead as a cosmetology professional.
One of the solutions to this issue for Amy has been utilizing social media and the internet. Her website and blog, www.HairbyAmyWentz.com, allows her to connect with her clients and fellow beauty lovers.
“I really want my blog to be a place where people can come and learn more about hair and beauty. I think client education is extremely important, and I want to help women with any hair or beauty goals they have,” Amy remarked.
Working in the beauty industry also comes with challenges, Wentz mentioned.
“Being a hair stylist is a beautiful struggle because of all that goes into the job,” Amy mentioned. “I often become a client’s friend, therapist, and listening ear all in one appointment.”
However emotionally significant her job may seem, Amy wouldn’t trade what she does for the world. “I’m very happy where I’m at, and in the year and a half I’ve been here, I’ve achieved more of my goals than I ever thought possible. Right now, I’m booking my evening and weekend appointments five weeks out, and I’m really looking to expand my daytime clientele. I love helping women embrace their natural beauty and enhance their confidence with healthy hair. I think in this industry, personality really matters, and it’s all about the guest experience for me.”
For more information about Amy, please check out her blog and website at www.HairbyAmyWentz.com.